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HOW WE SCALED A MODEST FASHION BRAND
WITH 183% MORE REVENUE
HOW WE SCALED A MODEST FASHION BRAND
WITH 183% MORE REVENUE
RESULTS
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78%
198%
183%
CLIENT OVERVIEW
This modest fashion retailer, known for its ready-to-wear hijabs and elegant essentials, had already built a loyal customer base and a strong online presence through Shopify. However, their paid traffic strategy wasn’t delivering.
Meta ads had been inactive for months, and the Google Ads setup was cluttered and outdated. With the Ramadan season approaching-a key opportunity for their customer segment-they needed a performance reset across both platforms.
CHALLENGE
Both ad accounts lacked structure and performance. Meta needed reactivation, and Google required cleanup and better budget allocation. Our goal was to create a full-funnel setup that could scale profitably during high-demand periods like Ramadan-without wasting spend or triggering delivery issues.
OUR PROCESS
PHASE 1: AUDIT, CLEANUP & CAMPAIGN REALIGNMENT
We began by breaking down both ad accounts. On Meta, we relaunched with fresh campaign types including ASC+ campaigns, top-of-funnel prospecting, and mid- to bottom-funnel retargeting. On Google, we trimmed bloated remarketing segments, paused underperforming categories, and adjusted ROAS targets across the board to reflect realistic returns. Shopping and PMax campaigns were cleaned and restructured to align with seasonality and performance potential.
PHASE 2: POLICY FIXES & FEED OVERHAULS
Meta creatives were rebuilt to match seasonal intent and increase urgency. We added promotional frames and refreshed the copy to spotlight fast delivery and product benefits. Meanwhile, Google campaigns had several Merchant Center issues that needed to be resolved. We removed outdated return policies, corrected shipping settings, and updated disapproved images. These steps ensured uninterrupted campaign delivery at a critical time.
The power of CRO
Phase 1 and Phase 2 alone led to...
38%
32%
37%
PHASE 3: SCALING WITH INTEND
Once performance started to pick up, we focused on structured scaling. Meta budgets were increased gradually as performance rose. ROAS jumped from 2.97 to 4.91 between February and March, and order volume grew by over 260%.
On Google, we split PMax asset groups by intent and restructured search campaigns to isolate high-converting keywords. Budgets across both platforms were increased as scaling became stable and sustainable.
PHASE 4: FUNNEL SYNCHRONIZATION
We aligned both platforms into one synchronized funnel. Meta handled broad prospecting at the top, re-engagement and mid-funnel nurturing through video and catalog views, and closed the loop with strong retargeting.
Google campaigns supported acquisition through Shopping and Search, while PMax remarketing helped retain and convert high-intent traffic. The two platforms reinforced each other, creating a compounding performance effect.
Customer Cohort Analysis
Early signs of customer retention
49.22%
42.27%
PHASE 5: RAMADAN ROLLOUT & PEAK DELIVERY
By March, everything came together. The Meta Ramadan campaign reached a peak ROAS above 5.0, while Google Shopping campaigns delivered their best results to date. Conversion rates increased and cost-per-acquisition dropped. The setup allowed daily scaling without disruptions, making it one of the strongest performance periods to date.
RESULTS
BEFORE Clever Converters
218
Total Order Placed
$16,726.80
Total Revenue
1.42%
Conversion Rate
WITH Clever Converters
649
Total Orders Placed
$47,372.09
Total Revenue
2.52%
Conversion Rate
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