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HOW WE TURNED A PREMIUM EQUESTRIAN CLOTHING BRAND INTO A 6-FIGURE MONTHLY STORE
And boosted ROAS by 23%
HOW WE TURNED A PREMIUM EQUESTRIAN CLOTHING BRAND INTO A 6-FIGURE MONTHLY STORE
And boosted ROAS by 23%
RESULTS
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317%
230%
23%
CLIENT OVERVIEW
This established equestrian brand, trusted by riders across the UK and beyond, came to us ready to break through a plateau in its online growth.
Although Meta ads were performing well, sales had levelled off, and they needed a strategy to lift revenue significantly without sacrificing the healthy ROAS they’d built over the years.
By tailoring campaigns, refining spend, and improving the on-site journey, the brand unlocked a 317% year-over-year increase in total sales while protecting profit margins.
CHALLENGE
Already respected in the equestrian community, this brand had grown steadily but hit a point where scaling revenue further seemed to come at the cost of efficiency.
The balance was delicate: find new customers, keep existing shoppers engaged, and maintain the premium, trusted feel that sets the brand apart. All without blowing up ad spend or driving down ROAS.
OUR PROCESS
PHASE 1: Account Audit & Strategy
We began with a thorough review of the Meta ad account, digging into what was delivering value and where the spend could work harder. Rather than rely on generic setups, we built a plan tailored to this brand’s loyal audience and high-quality product range.
PHASE 2: Advantage+ Campaign Focus & Smart Retargeting
Meta’s Advantage+ campaigns proved to be the key for broadening reach to new riders while keeping costs under control. We doubled down on Advantage+ for prospecting while reinforcing a solid retargeting layer. Ensuring interested shoppers returned to buy when they were ready.
The Power of Better Ads & Smarter Pages
39%
19%
317%
PHASE 3: Profit-Led Spend Allocation
Every pound needed to count. Budgets were scaled only on proven campaigns, while weaker areas were trimmed back or reworked. Rotating fresh creatives and optimising product feeds made sure ads stayed relevant. The result: ROAS rose from 4.99 to 6.14 in just one year, with spending up only slightly.
PHASE 4: Refined Landing Pages for Riders
Equestrian buyers invest in quality and expect the same online. Working closely with the brand, we enhanced landing pages to be clear, reassuring, and helpful, improving messaging, adding smart product bundles, upsells, and subtle trust signals, all while keeping the site’s clean, premium look.
Customer Cohort Analysis
Signs of strong customer retention
49.21%
49.46%
PHASE 5: Building a Repeatable Growth Engine
This was never about a quick spike, it was about building a system the brand could rely on. Ongoing tests, audience tweaks, and creative updates kept performance strong and positioned the store for steady, profitable growth season after season.
RESULTS
BEFORE Clever Converters
282
Total Order Placed
£32.717
Total Revenue
4.99
ROAS
WITH Clever Converters
928
Total Orders Placed
£136.524,42
Total Revenue
6.14
ROAS
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