HOW WE TOOK A PREMIUM CYCLING BRAND TO 764% HIGHER ROAS

AND INCREASE AD REVENUE BY 1,705.3%

HOW WE TOOK A PREMIUM CYCLING BRAND TO 764% HIGHER ROAS

AND INCREASE AD REVENUE BY 1,705.3%

RESULTS

42.9%

Increase in Average Order Value

764.5%

Increase in ROAS

1,705.3%

Increase in Ad Revenue

White cycling shoe clipped into bike pedal with visible drivetrain and carbon wheel

CLIENT OVERVIEW

This premium cycling apparel brand turned to Clever Converters to break through stagnant ad results and unlock growth.

Their self-run Meta campaigns weren’t built for constant new product drops, lacked smart retargeting, and leaned too heavily on static images that didn’t do the gear justice.

By introducing a clear structure, fresh video content, and steady scaling, the brand transformed its Meta ads into a reliable engine for stronger sales and higher efficiency on Shopify.

CHALLENGE

The brand’s Meta ads couldn’t keep up with frequent new launches. Without clear evergreen and retargeting campaigns, the budget leaked fast, and results faded. Limited time and static images meant new collections fell flat and missed the energy that video could bring.

OUR PROCESS

PHASE 1: BUSINESS & ACCOUNT AUDIT

We began with a detailed audit of the ad account and previous campaigns, pinpointing key gaps: no structure for evergreen vs. seasonal campaigns, no retargeting, and no system for quick new product launches. This set the foundation for our new strategic framework.

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PHASE 2: CAMPAIGN FRAMEWORK DESIGN

Next, we designed a robust campaign structure. Evergreen campaigns focused on core best-sellers, limited-time campaigns supported each new product drop, and a dedicated retargeting system re-engaged past visitors and shoppers to capture missed revenue.

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The power of CRO

Phase 1 and Phase 2 alone led to...

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18%

Increase in Total Revenue

15%

Increase in Conversions

9%

Increase in Average Order value

PHASE 3: CREATIVE DEVELOPMENT

We refreshed the brand’s static assets with sharper CTAs and clearer benefits, then introduced high-impact video ads showcasing the gear in real riding scenarios. This instantly elevated the ads, grabbing attention and driving stronger engagement.

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PHASE 4: LAUNCH & OPTIMIZATION

Once live, the new campaigns went through an intensive week-one test cycle. We closely tracked key metrics like purchases, CPC, CTR, and CPA to identify top performers fast, scaling winners and reworking or pausing underperformers to protect spend.

Customer Cohort Analysis

Early signs of strong AOV

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$312.93

Average order value after the 1st month

$336.32

Average order value after the 5th month

PHASE 5: SCALING & EXPANSION

With proven ads in place, we gradually scaled budgets for winning campaigns, expanded to promising new markets, and continued refreshing creatives with each collection drop. All while keeping ROAS high and ad fatigue low.

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CONCLUSION & NEXT STEPS

By combining clear account structure, high-quality video creative, rigorous testing, and smart scaling, this cycling brand turned underperforming Meta ads into a profitable growth engine. Moving forward, the focus remains on frequent creative refreshes for each new launch, expanding retargeting tactics with dynamic product ads, and testing new channels to keep growth strong and sustainable.