HOW WE HELPED A GRAFFITI SUPPLY STORE GO FROM ZERO ADS TO A

76% JUMP IN ORDERS

IN 30 DAYS

HOW WE HELPED A GRAFFITI SUPPLY STORE GO FROM ZERO ADS TO A

76% JUMP IN ORDERS

IN 30 DAYS

RESULTS

76%

Growth in Total Orders

71%

Increase in Revenue

20%

Increase in Average Order Value

CLIENT OVERVIEW

This brand sells spray paint and accessories to the graffiti and street art scene. Built around a loyal subculture, they had the product and community, but hadn’t run a single ad. Sales were slow. There was no testing, no campaign structure, and no path to consistent customer acquisition. They came to us to change that.

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CHALLENGE

The website was functional, but traffic was limited. There were no targeting systems in place, and no experience with paid marketing. Our role was to build everything from scratch: identify the right audience, shape messaging around culture and creativity, and start turning browsers into buyers.

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OUR PROCESS

PHASE 1: SITE CLEANUP FOR A SMOOTHER EXPERIENCE

We didn’t overhaul the store. Instead, we fine-tuned what was there, simplified navigation, cleaned up product pages, and removed friction at checkout. These subtle improvements set the foundation for scaling.

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PHASE 2: FIRST CAMPAIGNS BUILT FROM THE GROUND UP

We launched initial campaigns tailored to the brand’s scene: street artists, hip-hop heads, and fans of urban design. The creative spoke their language. We led with visuals that captured the grit and color of the culture, and messages that highlighted what made the gear stand out.

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The power of CRO

Phase 1 and Phase 2 alone led to...

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31

Total Orders Placed

$83.74

Average Order Value

$3,042.81

Total Revenue

PHASE 3: CREATIVE TESTING AND RAPID ROLLOUT

We leaned on real footage and photos from actual customers: graffiti artists using the paints in action. The response was strong. As soon as we identified which creatives worked, we pushed budget behind them and accelerated delivery.The surge in new visitors temporarily drove the conversion rate down, which is expected during early growth. But overall order volume and revenue still rose fast.

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PHASE 4: BUILDING OUT THE RETENTION ENGINE

After gaining traction with new customers, our next focus was keeping them engaged. We set up basic email flows that welcomed first-time buyers, offered follow-up product suggestions, and nudged cart abandoners. This laid the groundwork for stronger customer retention and repeat purchase behavior.We also started gathering feedback from the community. Real artists who used the paints to shape upcoming campaigns around what mattered most to them.

Customer Cohort Analysis

_{Early signs of customer retention}

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25.93%

Bought again within 30 days

27.33%

Re-engaged after 60 days

WHAT’S NEXT

Now that the groundwork is in place, we're mapping out next steps: expand to more ad platforms, activate retargeting flows, and introduce retention strategies like email campaigns and loyalty offers. The brand’s foundation is built—next comes scaling with momentum.

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