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HOW WE TURNED A PREMIUM BATHROOM RETAILER INTO A £100K+/MO REVENUE BRAND
BOOSTED THEIR ROAS BY 548% ON META AND 146% on GOOGLE
HOW WE TURNED A PREMIUM BATHROOM RETAILER INTO A £100K+/MO REVENUE BRAND
BOOSTED THEIR ROAS BY 548% ON META AND 146% on GOOGLE
RESULTS
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51%
58%
34%
CLIENT OVERVIEW
This UK-based premium bathroom furniture and accessories retailer offers high-end suites, vanities and taps to homeowners seeking luxury quality.
Despite a best-in-class product line, their online ad performance was flat, and unprofitable on Meta, with Google Ads lacking structure for sustainable scaling.
CHALLENGE
Unfocused campaign structures, inconsistent creative testing and broad audience targeting meant wasted spend, low ROAS and low revenue.
Our goal: Improve both Meta and Google Ads accounts, hit a blended ROAS of 4–6, and drive £100K+ in combined monthly ad-driven revenue.
OUR PROCESS
PHASE 1: ACCOUNT FOUNDATION & FUNNEL MAPPING
We began by cleaning up both accounts, grouping ads into top, middle and bottom funnel stages so every pound spent had clear purpose. On Meta we rebuilt ad sets with intuitive names and set up Custom Audiences. On Google we launched fresh Search, Brand and Performance Max campaigns and split Shopping into hero-product and category buckets. This foundational work gave us precise data, so we knew exactly which audiences and channels to invest in.
PHASE 2: CREATIVE REFRESH & RAPID TESTING
Next we focused on human-centric storytelling. We produced aspirational bathroom imagery: think spa-like before & afters and paired them with concise, benefit-driven copy. On Meta, carousel and dynamic product ads highlighted transformational moments. On Google, responsive search and PMax assets spoke directly to high-intent shoppers. Quick A/B tests let us ditch anything that didn’t resonate and scale what did.
The power of CRO
Phase 1 and Phase 2 alone led to...
33%
38%
15%
PHASE 3: AUDIENCE INSIGHTS & EXPANSION
With strong creatives live, we dug into who was converting. On Meta we layered Lookalike Audiences over our best customers and refined interest targeting. On Google, we added audience signals like site visitors, cart abandoners and top purchasers to Performance Max and built improved segments for Search and Shopping. The result was a laser-focused reach that drove more qualified traffic.
PHASE 4: SMART SCALING & SEGMENTED GROWTH
Armed with winning ads and audience winners, we ramped budgets methodically. Meta campaigns were expanded into broader lookalike tiers and Advantage+ Catalog Ads. Google Shopping was further segmented into hero products and high-margin categories, while bids on proven keywords were increased. This phase delivered our first £50K+ month at ~5 ROAS and quickly climbed to £75,955 at 5.31 ROAS - all while maintaining efficiency.
Customer Cohort Analysis
Early signs of strong customer retention
10%
8.31%
PHASE 5: CONTINUOUS OPTIMIZATION & LIFETIME VALUE
To keep momentum we set up a weekly and monthly playbook: swapping in fresh visuals on Meta, fine-tuning bids and expanding keyword coverage on Google, and triggering dynamic remarketing and email flows to re-engage past visitors. This ongoing cycle of testing and refinement ensures our ads never go stale and ROI stays high - season after season.
RESULTS
BEFORE Clever Converters
490
Total Order Placed
£144,869
Total Revenue
1.02%
Conversion
Rate
WITH Clever Converters
701
Total Orders Placed
£219,679.15
Total Revenue
1.1%
Conversion
Rate
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